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Shougang's Silicon Steel Wins Customer's Trust

Release Time:2017-04-28 16:46:18

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    "Customers are our greatest leaders, and social responsibility is our biggest responsibility." The silicon steel division of Beijing Shougang Co., Ltd has been adhering to the "market-driven, customer-centric, economic benefits oriented” development concept, strengthening customers' personalized and intimate services, listening to voice of the customer through a variety of channels, taking customer complaints as rare and precious resources, making no doubts and excuses, and giving priority to rectification and improvement. Hard work pays off. Despite a latecomer in the field of silicon steel, Shougang Silicon Steel has won praise and trust fromcustomers.

      Embraco: Shougang wins our respect for its attention to quality and customers

    Embraco is a global leading manufacturer of hermetic compressors for refrigeration (core of refrigeration systems), with an annual output of up to 38,000,000 units, providing customers with innovative and diverse refrigeration solutions.We have gainedits certification and achieved a stable supply of products, which means our overall strength and product quality havereached the cutting edgeof the industry. Shougang has long been contacting and communicating with Embraco on silicon steel products, including business conditions and market operation. To be exact, it took less than one year for Shougang to become a steady supplier in the first half of 2016 from the phase of certification, while other steel companies may usually spend 2 to 3 years.

    "’Shougang's speed’ has been verified by the results. It is really a high speed." The leader of the Marketing &Logistics Department of Beijing Embraco Snowflake Compressor Co., Ltd. said.

    "The correct top-level design is an inherent competitive advantage." An Embraco staff believes when it comes to the operation of silicon steel in most of China’s steel mills, the production base and the marketing center are independent of each other, and thus the  two have to cooperate with each other with the approval of the administrative system. However, in the respect of silicon supply, Shougang focuses on the integration of production, marketing and research, and the business division adopts the correct top-level design to ensure centralized control and fast collaboration of production, presales, and customer services. This should be the inherent power of "Shougang's speed".

    An Embraco staff said, "I think Shougang has reached the advanced level in non-oriented silicon steel whether in terms of market feedback, its reputation in the industry, or our practical application. Shougang has won our respect for its attentionto quality and customers, which is a common characteristic we share. We are looking forward to more in-depth cooperation for a longerterm."

    Midea: It is a correct choice to select Shougang as our largest supplier of steel !

    Midea Group is a leading technology group of consumer appliances, HVAC, robotics and industrial automation systems, providing a wide range of products and services. Committed to the principle of "creating values for customers", Midea focuses on constant technological innovation in an effort to improve the quality of products and services and create a better life. Midea is highly consistent with Shougang in the concepts of innovation, creativity, and service, which is an important cornerstone for them to maintain a long-term and extensive cooperation.

    Midea has made an overall comment on Shougang’s silicon steel materials as follows: good stability and wide coverage; they are widely applied in the product series of Midea.

    "One out of three air conditioners in the world is equipped with GMCC compressors." Midea believes that they are not hypercritical, but they have never lowered their requirements of silicon materials used for compressors. Seen from thematerials being used, Shougang's silicon shows best properties in manufacturing and adaptability, as the non-performing rate of the materials on Midea’s assembly lines reaches the most advanced level: e.g. indicators including output per hour show excellent performance, the manufacturing system brings about good effects, and Shougang's customized products and personalized services can fully meet GMCC's steel standard, which is far higher than the industry standard.

    Midea stated, “through Shougang's focus on its core customers, we have noticed its attitudes to and principles of problem solving; it is a correct choice to select Shougang as our largest supplier of steel"

    Tianwei Baobian: Shougang has become one of the world's leading suppliers of transformer materials

    On September 14th, 2015, Beijing Shougang Co., Ltd and Tianwei Baobian established a high magnetic induction oriented silicon steel joint laboratory as an experimental research platform for facilities and resources sharing. Based on their technological advantages accumulated in respective industries, the two corporations will strengthen the industry chain collaboration of oriented silicon steel materials from development and production to transmission application, product design and manufacturing.

    A staff of Tianwei Baobian said, "building a joint laboratory together will help deepen our understanding of silicon steel, and the deeper we know about it, the better we apply it. This will have a far-reaching impact on the future technical and product progress of both sides".

    "The transformer has a long service life, about 40 to 50 years, which requires the property of silicon steel remain unchangedfor such a long time. Since the material will be subject to many factors such as excitation and impact saturation in the process of operation, we will pay close attention to the application stability of silicon steel under different conditions. Although Shougang is a latecomer, it has caught up from behind.Especially when we seeits advanced site management and equipment, and its state-of-the-arttechnique of low-temperature production, we are convinced that its high magnetic induction oriented silicon steel is satisfactorily reliable." A leader of Tianwei Baobian said.

    In May last year, the application results of Shougang's high magnetic induction oriented silicon steel products and UHV transformer passed a professional review, and the experts believed that Shougang had become the world's fourth enterprise with its full-range low temperature technique industrialized,because it had independently developed the low temperature slab reheating technique for production of high magnetic induction oriented silicon steel, with an annual capacity of 150,000 tons of high magnetic induction oriented silicon steel products. Its high magnetic induction oriented silicon steel products have fully met the international standard of similar products, and Shougang has achieveda regular supply of UHV transformers of 500,000V and above.

    Tianwei Baobian said, "our research on some applications also proves this point. Shougang’s high magnetic induction oriented silicon steel has been among the best in the world."


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