Recently, Shoucheng Holdings announced that Taozhu New Creation Studio, its consumer robotics experience brand, has opened five locations across Beijing. Featuring futuristic robot interactions and high-tech smart guitars, these immersive spaces are redefining tech consumption.

Positioned as a cross-border robotics experience brand, Taozhu New Creation Studio serves as the flagship showcase and commercial platform for Shoucheng Holdings’ robotics investments. Guided by the vision of “building a consumer gateway for the robotics ecosystem”, it bridges industry and consumers. Moving beyond the limits of online shopping, it lets customers test products hands-on, enjoy immersive experiences, and make more confident buying decisions.

Taozhu New Creation Studio’s physical stores center on immersive, scenario-based experiences, combining product displays, interactive zones, lounges, and after-sales services. It offers smart tech products for all ages and daily scenarios, bringing cutting-edge innovation within reach. The product lineup includes parent-child companions, smart home devices, intelligent office gear, outdoor sports gear, smart wearables, audio-visual electronics, accessories, and trendy gadgets. Luka reading robots and Xiaobao coding robots support literacy and STEM learning as companions for children. Quadruped robots and transformable robots draw visitors with agile movements and engaging interaction. Practical and affordable items such as Anker power banks and earbuds drive foot traffic, while star products including the AeroBand smart guitar and wearable recording glasses enrich everyday life.

Each store features dedicated interactive and leisure areas, hosting 3D-printing workshops, educational activities for kids, and casual lounge spaces for visitors to enjoy technology with fun and relaxation. A professional robotics service center offers maintenance and repair under a “store-in-front, workshop-at-back” model, creating a one-stop experience from trial and purchase to after-sales support.

The five Beijing locations of Taozhu New Creation Studio form a key part of Shoucheng Holdings’ full-coverage robotics ecosystem. Each store has a clear positioning and complementary role: retail and showroom stores in Shougang Park serve local communities and industry visitors; Beijing Capital International Airport T2 and T3 stores welcome travelers with convenient tech shopping; and the APM pop-up store targets young consumers in a trendy, light-format space.

According to a spokesperson for Taozhu New Creation Studio, the brand works closely with portfolio robotics companies through Shoucheng Holdings’ equity investment ecosystem. It serves as a premier product showcase and a critical channel for real-time market feedback. Shoucheng Holdings brings quality products from its invested firms to store shelves, allowing innovations to reach consumers directly. User insights gathered in-store then support product iteration and industry optimization. Operating on standardized systems, the stores flexibly adapt to locations with themed zones to precisely serve different consumer groups.

Going forward, Taozhu New Creation Studio will expand its offline footprint, planning more than 20 stores in major Chinese cities covering high-end commercial districts and popular scenic areas. It will also launch dedicated smart elderly-care stores to meet the needs of aging care scenarios. For ecosystem development, it will strengthen the integrated model of “equity investment + retail + after-sales + marketing + new product launches”. Partnering with local governments, it will support industry investment and robotics equity events to foster industrial clusters. Through its nationwide layout, Taozhu New Creation Studio is bringing robotics and AI technology out of labs and into daily life, advancing the inclusive growth of smart living for all.