On July 15th, the Pierre Cardin Launch Conference for New Products and Awards Ceremony of the Young Designers Competition were held at Blast Furnace No. 3 in Shougang Park.

As night fell, Shougang Park, set off by bright lights, seemed a gorgeous colorful picture scroll unfurling along Yongding River and under Shijing Mountain. The fiery and vigorous Blast Furnace No. 3 turned into a fashion runway and staged a fashion show with the perfect integration of fashion trends and industrial style. Accompanied by the rhythm of dynamic drums, models dressed in beautiful fashionable clothes marched in the bright light and shadow with professional and steady steps, sometimes elegant, sometimes cool, and the giant steel and iron structure collided with modern fashion to create an artistic scene with every step.

This competition was included in the "17th Sino-French Cultural Spring" project of the French Cultural Center subordinate to French Embassy, which also meant that it was not only an excellent stage for young designers to show their talents, but also a grand event for Sino-French cultural exchanges and even the global fashion field.

Blast Furnace No. 3 was once the "Meritorious Blast Furnace" of Shougang and the most typical production line in the smelting system of Shougang's old factory area. Its legacy buildings and structure groups are precious portrayals embodying the industrial technology value of independent iron and steel innovation in China. In the process of transformation, it retained its rust-colored memories and the industrial history and breath of steel, testifying to the history and glory of the past. Nowadays, Blast Furnace No. 3 has become fashionable and gorgeous, realizing a dazzling transformation and becoming one of the most prestigious launch centers and high-end show fields in the world. Various activities such as the Mercedes-Benz Auto Launch Conference, Grand Ice and Snow Ceremony for the New Year, Xishan Yongding River Cultural Festival, etc. have been held here. Blast Furnace No. 3 has also become a landmark for Internet celebrities, driving the new vitality of Shougang Park.