On the occasion of the 100th anniversary of the founding of Shougang, “Excellent Quality - 2019 Media Visit for BMW Brilliance Suppliers” - “BMW - Shougang Media Day” was held in Shougang Cold Rolling Co., Ltd. on July 18. Among the attendees were the vice president of BMW Brilliance Automotive Co., Ltd. Yang Meihong, the leader of Shougang Group Liu Jianhui, the heads of Shougang’s relevant units and 15 media reporters from CCTV, financial and automobile industries and others.

Shougang is one of the top 500 companies in the world, a high-end auto sheet manufacturer and service provider whereas BMW is a manufacturer of world-class high-end auto brand. Shougang and BMW Brilliance began to cooperate in 2010. Since the official supply in 2014, its annual supply growth rate has exceeded 30%, covering all the BMW Brilliance models. Year by year, increases could be seen in the supply proportion of high-end products such as outer plates, high-strength steel and hot-formed steel. After joining hands, Shougang has become a core supplier of BMW Brilliance auto sheets thanks to the high standards of comprehensively improved product quality and “zero defect” completion. At this year’s BMW Brilliance Conference for Suppliers, Shougang was nominated as the one and only steel company supplier and won the suppliers’ “Excellent Quality Award” by virtue of its outstanding performance in supply, technical cooperation, new product development and application, quality stability and other aspects.

At the symposium, Yang Meihong said that it is admirable that the innovative and energetic Shougang, as a century-old state-owned company, has become a benchmarking company of excellent quality among BMW Brilliance suppliers. Through its own efforts, Shougang has found a good sales in the international market and made remarkable achievements. We wish that Shougang will achieve more brilliant achievements in the future.

Liu Jianhui showed his thanks to BMW Brilliance for its years of strong support to Shougang, saying that Shougang will continue to do a good job in product quality and services to satisfy more customer needs.

Liu Jianhui was interviewed by Media such as CGTN about “how to upgrade technology and management and continuously innovate and develop ‘Made in China’ by cooperating with BMW Brilliance as a supplier”.

The guests watched the commercial video about Shougang’s auto sheets, listened to the introduction to Shougang’s industry status quo, transformation development and cooperation with BMW Brilliance and learned from the reporters about the issues of concern. The guests appreciated Shougang’s strong will to bring about transformative development and offer quality Chinese services as a strong company.