Shougang Construction Group has continually made new progress in its market development. In the first quarter of this year, its signing amount of market development was 2.428 billion yuan, completing 28.56% of the signing index of annual plan, which was an increase of 21.34% compared with the same period of last year.

Shougang Construction Group made clear the working ideas of market development, namely “the Headquarters should adhere to the development of big projects and proprietors and the control of risks the projects should face as the main tasks, and at the same time, strengthen the professional management. The companies which carry on the construction of the two major parks should ensure that the market shares will not decrease at least. Taking the closer cooperation with famous companies as the acting point, regional companies should further gain market shares. Professional companies should further optimize their main business and take the signing of landmark contracts as their goal when improving their ranking among the similar companies”, determined its development direction and set its sector targets on this basis.

In order to ensure the full completion of the development signing indexes, the market development professionals of Shougang Construction Group conducted a full range of layouts. The first one was the resolution of annual development indexes according to the sectors and companies. They clearly confirmed the regional division of work in the markets, set the specific work targets for “six needs that must be met” and strengthened the “red line” management. The second is to deeply interpret the system and strengthen professional management. Further rationalize relevant regulations and procedures, and sort out the list of powers to ensure the smooth implementation of the professional system. The third one was to pay close attention to the companies which have failed to accomplish the targets well in recent years. They made key plans for the information of signable projects in hand to ensure that the projects were put into practice. The fourth one was the strengthening of the management and control and the improvement of anti-risk ability. They further strengthened the risk prevention work such as the management and control of project information and contract review and ensured that the project information was authentic, accurate and effective by the way of monthly feedback of information tracking progress and weekly feedback of hopeful signing projects. According to the project contracting principles, “the ones who review and sign are responsible for it”, they strengthened the “red line” management and improved the quality of contract review to ensure the absolute success of contracts signed. In the first quarter of this year, Shougang Construction Group signed 181 contracts, with a review rate of 100%. The fifth one was “in-depth analysis of prices and summary”. They compiled the contracting programs of 2018 engineering economic archives, gathered, sorted out and filed the material of project cost and price, summarized and analyzed the settlement price of representative projects and accumulated empirical data for bidding quotations and cost calculation in similar projects. The sixth one was the development of the overall planning and marketing guidance functions of “big market, customers and projects” to increase the signing account of big projects of more than 100 million yuan. The seventh one was that overseas markets achieved new levels. They planned to continually gain market shares by virtue of competitive products and public praise. In the first quarter, the contracts of 361 million yuan were signed in overseas markets, completing 36.1% of the annual plan. The eighth one was to conduct a good and all-around layout for market development. They focused on the development of projects such as PPP projects, municipal infrastructure field, residential industrialization, green building, and EPC. In the first quarter, a total of 8 projects with a total value of more than 100 million yuan were signed, and the cumulative contracted amount was 1.83 billion yuan.