Since this year, Shougang Guiyang Special Steel Co., Ltd. (Guigang for short) has paid a lot of attention to its product quality, strengthened its services and carried out the concept of “manufacturing + service.” While it created the brand of “Guigang Drill Steel and Drill Tools,” the sales of its finished drill rod products increased by 54.36% year-over-year. According to relevant data statistics, the drill steel and drill tool market share of Shougang Guiyang Special Steel Co., Ltd. has increased from 18% (2016) to 30%, retaining first place in both sales and market share. 

Since the second half of 2016, Shougang Guiyang Special Steel Co., Ltd. has actively explored the marketization operation mechanism of the steel industry, strengthened the awareness of each unit on the main market, in competition, benefit and efficiency. They gradually established a standard and system for the “Three Types of Outpacing,” and obviously enhanced the corporate competitive force as the hollow drill steel production line has been put into operation and the short process production line of the new area has been completed.

When the Drill Steel Division of Shougang Guiyang Special Steel Co., Ltd. continued to carry out its market research and mine tests, it found that dealers and users did not only pay attention to all sales prices and sales policy adjustment, but that they also paid attention, or even more attention, to the improvement and stability of product quality, which fully demonstrated that the competition in the market was the competition of product quality and services in the end. Therefore, Shougang Guiyang Special Steel Co., Ltd. has further adjusted its operation thinking and strategies and is paying more attention to “manufacturing + service.” It has adopted the following measures: Firstly, send professional technicians to the market to learn and investigate, focusing on product aftersales service, technical guidance and solving quality issues. Secondly, strengthen and expand product sales, closely observe situations of the market and rivals, and timely expand business according to the changes in the market.  Thirdly, ensure the customers’ shipment demands. Products must be shippable at any time and no objective conditions can be reasons for not shipping products as long as customers demand it. Fourthly, further strengthen dealer stimulation and the appraisal mechanism. Timely adjust dealers, further optimize dealers and greatly enhance their enthusiasm in product sales and promotion. Fifthly, strongly support and coordinate with dealers participating in the finished drill rod and drill tool product procurement bidding of large domestic and foreign projects, mine projects, etc., actively help them expand the market and further extend the “manufacturing + service.

Everything comes to the person who waits. The sales of drill steel and drill tools such as GII finished drill rods, GIII finished drill rods and heavy drill rods of Shougang Guiyang Special Steel Co., Ltd. has outpaced the market and the industry. Compared with the prices of the other enterprises of the industry, its prices retained greater brand premium after continuous efforts were made. Aiming to reach the goal of “Three Types of Outpacing,” the quality of steelmaking, steel rolling, steel forging and drill steel of Shougang Guiyang Special Steel Co., Ltd. has been constantly improving, the strength of “manufacturing + service” has been strengthened further and a special steel enterprise with a great competitive force has been forming.