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Renewal of Shougang Ten Years after Beijing Olympic Games(2)

Release Time:2018-10-12 13:25:39

Create Shougang’s Service Brands Within Ten Years after the Beijing Olympic Games

In the 2008 Beijing Olympic Games, Shougang was responsible for a series of services, such as the Olympic Games’ volunteer service, property cleaning, and catering distribution. For many years, Shougang’s people have always been proud of serving the Olympic Games and tried to show first-class service quality, efficiency and environment to the world.

——Fulfilled the service assurance tasks of significant international conferences

The summing-up conference of the PyeongChang Winter Olympic Games and Winter Paralympic Games of the International Olympic Committee is the first international conference hosted by the International Olympic Committee and International Paralympic Committee and undertaken by the Beijing Organizing Committee for the Winter Olympic Games, and it is also the first significant international activity where Shougang serves and guarantees the Beijing Organizing Committee for the Winter Olympic Games. Such a significant conference was successfully held in Shougang’s Beijing Park from June 4th to 8th this year. The service assurance teams of all units and departments of Shougang fully participated in the service work of this significant international conference. The staff carefully built the meeting place in the office area of the Organizing Committee for the Winter Olympic Games, assured conference services, offered many services such as catering and tea breaks, traffic dispersion, security assurance, environmental cleaning, volunteer interpretation and guidance, all of which had been widely recognized and praised by people from all walks of life. Through the service assurance of this international conference, Shougang people became confident, strengthening the determination for the park’s development and transformation, gaining precious experience and improving their capabilities, bringing milestone significance to the process of the transformation development of Shougang.

——Became the highest-level sponsor to open a new chapter of serving and supporting the Winter Olympic Games

On June 5th, the signing ceremony of cooperative partners of the official urban renewal service of the Beijing Winter Olympic Games and Winter Paralympic Games in 2022 was held in the office area of the Beijing Organizing Committee for the Winter Olympic Games in Shougang’s Beijing Park. Shougang Group became an official partner of the Beijing Winter Olympic Games and Winter Paralympic Games in 2022 and the highest-level sponsor of the Beijing Organizing Committee of the Winter Olympic Games. It is also the first time that an urban renewal service provider appears in the sponsorship history of the Olympic Games.

——Created a “warm home” for organizers of the Winter Olympic Games

Shougang provides a series of services and assurances such as property, catering, transportation, security assurance and rear supply to the Organizing Committee of the Winter Olympic Games.

At present, the functions of comprehensive support services such as hotels, catering and apartments have been perfected in succession. In order to facilitate the travel of the staff of the Organizing Committee for the Winter Olympic Games, two bus routes for the Winter Olympic Games have been specially opened. One starts from Gucheng subway to the Winter Olympic Games Square, and the other from Cishou Temple to the Winter Olympic Games Square, transporting over 7,000 staff members of the Organizing Committee for the Winter Olympic Games in a year. In order to provide high-standard service assurances, the service company in Shougang Park uses the service standards of advanced property at home and abroad for reference, sets up and improves more than 200 systems and form documents, forming a property service manual for the Winter Olympic Games, and realizing standards and normalized property services.

Ten years after the Beijing Olympic Games, witness Shougang’s transformation

In Shougang’s development history, the decade from 2008 to 2018 is undoubtedly crucial for the 100-year-old company. In particular, in recent years, Shougang has grasped the historical opportunity, exerted its advantages, confirmed strategic guidance, deciding to “develop two fields simultaneously”, realizing the strategic positioning of equal treatment and coordinated development between the two leading industries of steel and urban comprehensive service providers, and starting a new journey of transformation development by creating a new capital operation platform.

——Steel industry realized transformation and upgrading.

Shougang’s product structure has been rapidly changed to be mid-and-high-end, forming 10 major products series such as electrical steel, automobile plates and tinned plates. Shougang has become the first provider for BMW, Geely, BAIC, Great Wall, etc. Its market share for home appliance plates, bridge steel and wheel steel rank first in China, that of automobile plate ranks second, and that of electrical steel is among the greatest in the world. Tinned plates cover all the high-end users, and new products continually achieve their first global and domestic issue. Steel products are spreading to various fields with “extraordinary strength, ocean-like depth, modern speed, service passion and safe dynamic”.  The “Blue Whale No. 1” drilling platform, high-speed rail manufacturing, the highest bridge in the world and other major projects are firmly marked by Shougang.

——Spares no effort to become an urban comprehensive service provider.

Shougang conforms to the trend of Chinese urban development, follows the law of development of new cities, deepens supply-side structural reform, actively seeks opportunities in the areas such as urban development, government’s concerns and the people's needs, strengthens market and service awareness, makes a plan and layout, cultivates new kinetic energy, develops new industries, forms a new economy and industry type to strive to be an urban comprehensive service provider. Significantly, it has gained achievements in the development of energy-saving and environmental industries, the static transportation industry and the financial services industry: establishing the first static transportation research and development demonstration base in China; building the largest single-scale biomass energy power plant operated in Asia; completing projects such as kitchen waste treatment, sludge treatment, construction waste treatment and contaminated site repair; creating a new capital operation platform that continuously extends Shougang Fund’s management scale with 16 managed funds and 50.6 billion yuan of contracted amount; its entrepreneurial commune has become a national-level maker space and incubation base...

——Promotes the construction of Shougang’s “double park”.

Shougang promotes the Beijing-Tianjin-Hebei coordinated development through the “double park” model, and accelerates the creation of the old industrial park in Beijing as a new landmark of urban renewal, becoming the first C40 positive climate model zone in China, a Beijing green ecological demonstration zone and the national sports industry demonstration zone. The office areas of the Beijing Organizing Committee for the Winter Olympic Games, Beijing Workstation for Overseas Academician Experts and other institutions have been built and put into use, and President Bach of the International Olympic Committee praises that Shougang Park is an “amazing” urban planning example. Shougang Caofeidian Park takes the non-capital functional distribution as the core, vigorously attracts investment and has signed 45 industrial projects with a total investment of about 51.7 billion yuan. The passive house in Caofeidian District is rated as one of the “Top Ten Green Technology Demonstration Projects” by the Ministry of Housing and Urban-Rural Development.

Within ten years, Shougang has not only carried out transformation development and made progress but also continually deepened its reforms. Shougang has become the only comprehensive pilot for deepening reform of state-owned enterprises in Beijing. It is undoubtedly of milestone significance for Shougang, which is starting a new long march of transformation and development.

Looking back to the ten years after the Beijing Olympic Games, we believe even more strongly that the 100-year-old Shougang will usher in a hopeful future by grasping the opportunity of the next Olympic Games to accelerate its transformation and development.


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